The 411 with Sionne Marie promotes up and coming youths in a variety of entertainment and entrepreneur channels. Every week Sionne Marie has an open discussion on current events that are important to the youth of today, while DJ B-E.Z. spins the newest and hottest hits from mainstream and unknown artists. There is a special guest artist or youth entrepreneur every week.
On at15.com, teens are in charge of $1,000,000 of Best Buy giving. Teens alone decide how this money will be allocated. Not their parents or their teachers or Best Buy board members. Teens have the power, but they have to earn it.
Teen members of at15.com earn points by participating in easy, fun activities, all aimed at developing their own points of view on topics and issues of interest to them, sharing those views and listening to others. The more points teens earn, the more power they have in directing donations.
Every three months, @15 members allocate their points to the featured non-profit(s) of their choice. Best Buy tallies all the points and makes grants to those non-profits according to the direction of the teen members.
